Before the Breeders Cup There Was The Marlboro Cup
The race became a very important annual event and 1978 marked the first, and as of 2006, the only time in racing history that two Triple Crown winners ever met in a race. Seattle Slew, the 1977 champion, defeated the 1978 champion Affirmed by three lengths.
The advent of the Breeders' Cup races in 1984 marked the beginning of the end for the Marlboro Cup. The Philip Morris company who manufactured the best-selling Marlboro cigarette canceled their sponsorship in 1987.